Gainesville 20/20


Butler Plaza Expansion

Butler Enterprises hopes to transform Gainesville’s shopping, create jobs and improve the area’s quality of life with its two-phase expansion.

After a 15-year planning process, Butler Enterprises broke ground on the development in November 2014. The expanded plaza will provide 3,500 permanent jobs, a larger tax base, and over 1,500 construction and support jobs.

Butler Enterprises announced two anchor stores to open in 2016 – Sam’s Club and a Walmart Superstore. The Walmart from Butler Plaza East will relocate to the new Superstore in the north plaza.


After the move, the east plaza will be developed into Butler Town Center – a 350,000 square foot, open-air shopping center. The Town Center places a strong focus on architecture and top-notch facilities, creating a prime experience for future retailers and restaurants.

The Gainesville market is currently under-retailed compared to most markets in Florida, said Deborah Butler, president of Butler Enterprises. The expansion will help change that, and further establish Gainesville as a regional shopping hub.

“Our residents will no longer need to travel outside of the city to get what they want,” Butler said.

Throughout the next 20 years, Butler Enterprises hopes that the center will become a hallmark shopping experience for residents – a place to stroll and shop, grab a bite to eat and peruse the area’s entertainment.

“The pedestrian friendly design of Butler Town Center gives the development a strong sense of place for our community,” she said.

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