Why Fracture CEO Abhi Lokesh Is The Real Deal


It only took one conversation with Abhi Lokesh to recognize he was an impressive young man. He’s lived in Saudi Arabia, India, England and New York City.

He started a non-profit organization to help the AIDS/HIV effort in Swaziland (located in southern Africa) while attending college at the University of Florida, and started his own business with longtime friend Alex Theodore shortly after graduating. The company, Fracture, began in the heart of the recession in 2009 and has since grown to 35 employees.

That’s just Lokesh’s abridged bio. In the flow of conversation he’s as well-spoken and direct as you’ll encounter from a 27 year-old. He addresses you by name instantly. He even repeats it a few times to let you know he hasn’t forgotten, which is a small way of demonstrating that he’s a better listener than a talker. But despite being the CEO of a small business before being 30 years old, and the well-worn passport, his most advanced personal attribute is his honesty.

“I wasn’t that whiz kid selling candy on the corner. I didn’t set up a lemonade stand,” Lokesh said. “More than anything I was curious. I read anything I could get my hands on. I was grateful to have parents that supported me in whatever I wanted to do. Like anyone else, I take that for granted, but I never should.”

That combination of curiosity and selfawareness is probably the best way to explain Lokesh’s college years in Gainesville. He bounced around from doing things like material science research for NASA, to philanthropic work in Africa, all while pursuing a bachelor’s in Integrative Biology. At the time in 2008, he was on track to go to medical school until the idea for Fracture was born out of Lokesh and Theodore’s first business failure.

“We were trying to come up with different ways to fund non-profit ventures, so we decided to come up with a for-profit company that we’d use as a source,” he said. “We wanted to sell digital art and photography, create like a digital art gallery. But being full-time students with no experience running a business, it made virtually no money.”

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